MOUNTAIN MAN
One of the solutions suggested for Mountain Man Brewing Company was to expand its product line and create a beer that would appeal to the newer demographic. With an increase in popularity of light beer, I pitched the idea for Mountain Man Light. The PDF Below is my report that lists the other potential solutions.
Mountain Man Light
Promotional Item
This promotional item is a coaster with a coupon printed on the back. The coaster includes a buy one get one free promotion for a case of Mountain Man Light. These coasters can be distributed via mail, and at bars or restaurants.
The Case
This case study followed the journey of a family owned brewing company in West Virginia. They faced the problem of a changing demographic and consumer preference. in this case report, I provided solutions to help solve these problems. See full case analysis below.
Logo Redesign
Mountain Man Brewing company was looking to reposition their company in order to appeal to a younger audience. I created a simple logo design that would be easily recognizable and appealing to a younger audience
